Design Principals and Inspirations

My design decisions were influenced by my research, but I was inspired by the micro-moment.

I read about micro-moments from a business to consumer standpoint. I found the research compelling and wondered how I could empower the individual user with these micro-moment insights. If businesses can use micro-moment insights and data, I want users to also benefit directly. Same data, different application.

Something I thought was cool. The Zero Moment of Truth.

This was in the back of my mind as a philosophical foundation while I designed my solution.

 

 

Micro-Moment Design Rules

  • Be There
  • Be Useful
  • Be Quick

Moment to Harness

  • I-Want-to-Know Moments
  • I-Want-to-Go Moments
  • I-Want-to-Do Moments

Central User Journey

User experiences a micro-moment of inspiration: an emotion, a feeling/desire to connect.

The user opens the application to act on this instinct.

The application utilizes data to facilitate the creation of an ad hoc even in the moment.

THE 'DISCOVERY' PHASE
SCENARIO: The user meets the service for the first time on their mobile device.

GOAL: Determine what the best point of discovery will be.

THE 'FIRST TIME USE CASE'
SCENARIO: First time use case. Primary interactions are described.

GOAL: Determine at the most basic level what a user learns.

THE 'RETURNING USER'
SCENARIO: The user has used the service several times.

GOAL: Determine how the system can provide a more personalized UX.

THE 'EXPERT'
SCENARIO: The user is an expert. GOOGLE MOMENT is their ad hoc go to service.

GOAL: Think about new integrations, expanded features, evolution.


Task Flow

My task flow focused on the 'Expert User.

A more granular 'Expert User' flow.

I chose this flow because the "Feeling Lucky" feature, and all the potential problems and possibilities it presents, makes my brain light up.

The feature is a beautiful example of a complex system and emergence.

As I continue thinking about this design problem, this is the path I want to explore the most.


High-Fidelity

The screen I chose to mockup was the home screen for an 'Expert User'.

I focused on the FAB interaction and what options the "Expert User" is given, when they want to change the moment.

Google Moment gives users event planning suggestions in real-time. In the moment. An 'Expert User' receives highly personalized ad hoc meeting recommendations and can leverage this moment to enable meaningful real-world interaction.

Google Moment gives users event planning suggestions in real-time. In the moment.

An 'Expert User' receives highly personalized ad hoc meeting recommendations and can leverage this moment to enable meaningful real-world interaction.

A homage to the Google Search feature found on larger screens, Google Moment's killer feature is all about 'Feeling Lucky'.

The magic of serendipity is a powerful thing, and 'Feeling Lucky' connects all the dots for the user.

An 'Expert User' can select this feature from the FAB menu. Google Moment takes action and organizes an ad hoc event that is immediate and contextually relevant.

I consider this application concept to now be in the testable hypothesis phase.