The Whiteboard

Step 1 - Understand the problem at a high level.

HIGH LEVEL EPIC: Preliminary ideation/whiteboarding to begin thinking through the problem, identify confusing points, and to establish a framework for understanding.

Before and after whiteboarding, I also looked at Google Research studies to pull from existing insights and inspire idea generation.


Exploration

Step 2 - User Interview

KEY INSIGHTS & VALIDATED ASSUMPTIONS

  • Confirmed that this type of service is a potential user need.
  • Missing data is important.
  • Confirmed that without the service, organizing ad-hoc events is difficult.
  • Privacy, users may wants to be selective about who can see them.

NEW ASSUMPTIONS

  • Missed connections could be an interesting marketing angle.
  • Proximity and location is paramount.
  • Service monetization model is important.

Inferential and Predictive Analysis

Step 3 - I created a Google Form to test/validate the theories presented during the exploratory user interview to begin narrowing down features and design decisions.

This data continues to update and inform me of user behaviors and patterns.

Designing a service that is aware and fits the persons schedule is paramount.

Popularity of SMS indicated that the nudge doesn't need to be big to facilitate an ad hoc meetup.

Proximity to the event location is a major factor.

Avoiding missed connections is an interesting value proposition.

Research Roadblocks:

An attempt to initiate a mock 'Experience Sampling' research session blocked due to logistics.


Inspiration: Micro-Moments

During the research and validation process, I learned about the micro-moment. I was inspired to focus on micro-moments, but in a different way.

Research context + the micro-moment = How can I redefine the micro-moment for the user with my design?

For both business and consumer, the micro-moment is an opportunity. The difference is intent.

Business micro-moments intend to monetize.

User micro-moments should intend to harmonize. 

Business goals do not always align with the goals of the user which stem from desire and emotion.

See my design process to how I redefined the micro-moment for the user.

SOURCES

https://www.thinkwithgoogle.com/micromoments/intro.html

think.storage.googleapis.com/images/micromoments-guide-to-winning-shift-to-mobile-download.pdf

https://think.storage.googleapis.com/docs/4-new-moments-every-marketer-should-know.pdf