Step 1 - Understand the problem at a high level.
Step 2 - User Interview
KEY INSIGHTS & VALIDATED ASSUMPTIONS
- Confirmed that this type of service is a potential user need.
- Missing data is important.
- Confirmed that without the service, organizing ad-hoc events is difficult.
- Privacy, users may wants to be selective about who can see them.
- Missed connections could be an interesting marketing angle.
- Proximity and location is paramount.
- Service monetization model is important.
Inferential and Predictive Analysis
Step 3 - I created a Google Form to test/validate the theories presented during the exploratory user interview to begin narrowing down features and design decisions.
This data continues to update and inform me of user behaviors and patterns.
During the research and validation process, I learned about the micro-moment. I was inspired to focus on micro-moments, but in a different way.
Research context + the micro-moment = How can I redefine the micro-moment for the user with my design?
For both business and consumer, the micro-moment is an opportunity. The difference is intent.
Business micro-moments intend to monetize.
User micro-moments should intend to harmonize.
Business goals do not always align with the goals of the user which stem from desire and emotion.
See my design process to how I redefined the micro-moment for the user.